In collaboration with Greater Philadelphia area based Feel Good Research Publications (FGRP), developed an integrated marketing communications program including brand philosophy & credentials, prospect list generation and content for new business outreach and email marketing. FGRP is an educational support company focused on behavior management tools for children, teens, adults, families, educators and the medical community, who are dealing with and treating ADHD and learning disabilities. Results include partnerships with established and start up Pharma companies who are makers and marketers of ADHD medications.
In collaboration with Flock Associates LTD-The Marketing Transformation Company, and The Ford Motor Company, created a Multicultural Agency Partnership Situation Analysis for assessing current client/agency relationship, strategy & creative output, multicultural agency landscape and recommendations for conducting a review. Results included a thorough understanding of the client/agency relationships and establishing "ways of working" for a new era in the automotive category.
For classic American apparel brand Brooks Brothers, developed a deep dive strategy for increasing awareness, traffic and sales by creating and executing a Marketing Outreach Program. Leveraged primary consumer shopping behavior and insights and layered with secondary quantitative & qualitative research to deliver a strategic, customized, actionable and results driven plan. Results included YTD (Year to Date) and STD (Season to Date) increases in key categories.
For Shire Pharmaceuticals (nowTakeda), Patient and Customer Excellence Unit, launched Hablemos ADHD (Let’s Talk ADHD); a bilingual (Spanish/English) awareness and educational program aimed targeting U.S. Hispanic market and Puerto Rico. Accomplishments included consumer research & insights, website development and adaptations/translations. I addition, secured CMLR (Communication, Medical, Legal & Regulatory) approval of Spanish language materials.
For Tango y Vida, a unique experience told though music, history and dance, developed a brand selling tool aimed at venues interested in showcasing the experience as well as marketers seeking to tap into the U.S. Multicultural market through sponsorship and partnerships opportunities. Tango y Vida is an entertainment property created by composer, pianist and director Frank Valiente, that truly represents America’s diverse demographic and cross-cultural experience appealing to all audiences with particular relevancy to Latino, African-American, Asian and LGBTQ consumers.
For small independent marketing & public relations firm, pitched a new business prospect in the retail bank category. The prospect was interested in building its business targeting Multicultural consumers and the work included research, strategic planning, media and speculative creative. Consumer insight a and creative executions were presented across Latino, Asian, African American and LGBTQ+ consumer markets.
In collaboration with an independent NYC based Hispanic agency, collaborated on strategic planning and project management for the development and launch of RushCard Prepaid Visa, a new alternative prepaid card aimed at un-banked & under-banked Latino consumers. In partnership with the Client and internal agency creative, media and production teams, we delivered a "Tra-digital" approach including DRTV (Direct Response Television), website, grassroots, public relations and social media recommendations.
For an NBA team, collaborated with an independent Marketing & Public Relations solutions firm to deliver a prospect customer media profile by Latino, African American, Asian American and LGBTQ+ markets. Insights helped the client craft a strategic integrated communications program aimed at increasing ticket sales and filling seats.
For Tiffany & Co., collaborated with in-house fragrance expert/creator and the Tiffany design department to develop advertising, public relations and promotional materials to launch Tiffany Parfum© and Tiffany for Men© in U.S retail and trade markets, and later, international markets.
At Hispanic unit of NYC based multinational agency, led new business prospecting, development and win of Goya Foods for U.S. Latino and General markets. Duties included category research, brainstorming / brand genetics meetings, overseeing speculative campaign development and Scope of Work (SOW) / fee negotiations.